Project: Logo Design for Malik Piano Artists
Client: Malik Piano Artists, Farhan Malik
Location: New York, NY
Tools: Photoshop, Illustrator
Backstory: Malik Piano Artists was founded by noted piano authority Farhan Malik in 2013 as a means of presenting and promoting the world’s most artistic and engaging piano talents. Pianists represented by Malik Piano Artists have been compared with the great masters of the past (“The Golden Age”), whose playing captured the hearts of their audiences. When you engage a Malik Piano Artist, you can count on a performance that mesmerizes your audience and lingers in their minds long after the event is over. Malik Piano Artists only represents musicians that are both great virtuoso pianists and great individual artists.
I got a call from my cousin Marc Kaplan, owner of Curative Productions, Executive in charge of Production on the Bill Cunningham Show (and previously America’s Most Wanted), and visionary behind Green Smoothie University about a potential client. The gentleman turned out to be classical piano authority, Farhan Malik. We chatted a bit and agreed it would be best to move forward together on a branding package for his new agency, Malik Piano Artists, which was to include a logo design, a web site design, a business card design, and an email header.
DoggHouse Productions decided to get dirty and down to business. The design process began in a typical fashion, studying the client’s industry and gathering imagery of grand pianos, sheet music, multiple octave keyboards, and some artwork based around these themes. The mixture of a cursive style mixed with a serif style seemed to be appropriate here, seeing as the performers are playful artists dealing with the mastery of classical piano heritage. After some consideration, I eventually saw something in the piano keys…represented by mutating 3 of the black keys into an “M” (which stands for Malik, obviously). although we thought that the design was rather interesting, we felt it was not suitable for the logo. I saved the day by suggesting that it be used as the banner for the website, which worked out very nicely.
After polling my support system, and Farhan consulting with his, we agreed that choice #5 would make for the best logo design. Stay tuned for the Malik Piano Artists website design and business card design! Congratulations to Farhan and his Malik Piano Artists Nadejda Vlaeva and Elisha Abas on their venture and future performances!
Check out Malik Piano Artists over at www.MalikPianoArtists.com for updates, videos, and talent touring information.
Logo Design and Web Banner executed with excellence by DoggHouse Productions in collaboration with Farhan Malik and Malik Piano Artists. That’s how the pro’s do it!