Your business card can say a lot about you. If done right, you can leave a lasting impression with your potential clients. The last thing you want is for a customer to crumple up your card and toss it in the garbage. Prevent this travesty simply by caring. Card stock variety and modern printing technologies allow for some really killer products. Cotton, silk, suede, transparent plastic, metal, and wood stocks mixed with foil, embossing, letterpress, perforation, die-cutting, and traditional inks. Recycled and eco-minded materials and processes are also available. Make sure your card represents your image, style, passion, professionalism, and your self successfully.
Budget plays a big roll here. Cost per card can be anywhere from fractions of a penny to $1 per card. But when you think about it, how many clients do you need to attract in order to pay for the entire crop? Most businesses cover complete costs with just one client conversion. There are some really clever, creative, and functional cards out there. If you’ve ever seen American Psycho you know how obsessive some people sweat the details. The only proper way to deliver one is face-to-face, hand-to-hand, eye-to-eye in a very personal manner. A token gift extended in good faith and meant to be cherished. Your business card is perhaps the most important deliverable in your artillery.
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