Project: Postcards, Business Card edits
Client: Grateful Glass, Matt Olian
Location: Philadelphia, PA
Tools: Photoshop, GoogleDrive
Backstory: Grateful Glass is an up-and-coming powerhouse company specializing in the afterlife industry (for lack of a more informed term). Head Honcho Matt Olian is an acclaimed glass blowing artisan who studied with the great masters on the island of Murano in Italy. He was experiencing mild success with his company, Vulcan Glass Works, until a client asked him to create a glass piece infused with her recently passed love one’s ashes. The vessel was set into a pendant style piece of jewelry and delivered. The result was emotional, tearful, and full of joy. So began Grateful Glass!
The owner, Matt Olian, is a fellow hometown resident of Cherry Hill, NJ – where I, too, am from. I think we might have met outside of Sagami one night through my cousin Blake. As a small business owner, Matt was in need of quite a bit of design help, in order to properly brand Grateful Glass and establish its legitimacy to grieving clientele.
It began by responding to a query on Facebook. Matt was looking to have his web banner resized for his Etsy page. I responded and crushed the project with blazing speed and accuracy. I eventually received a handmade custom blown glass pen in exchange for the initial task (it is pretty f’n awesome). More importantly, Matt recognized a value in the quality and timeliness of my work which helped him to hire me for several projects he was needing.
Grateful Glass was seeking a sleek, minimal, photo rich postcard to be designed by a professional. DoggHouse Productions was there to answer the call. 2 Designs were considered and printed. 1 featuring a honey amber orb and the other featuring an amber purple cuff. The exisiting business card design needed to be updated to include a few other in-house team members names and contact info. I liked how the front of the cards stayed consistent while the backs of the cards had multiple options, as you can see by the various products and colors displayed.
Finally, after much consideration, the postcards were printed at PS Print. Their prices cut the competition by nearly 65% off. It’s hard to argue with logic and common sense. We chose an 80pt matte cover stock, with no gloss, just like on the Grateful Glass Brochure Design. It made for a really nice texture to touch and provided a great base for colorful sharp 300 DPI photography.
Postcard design executed with excellence by DoggHouse Productions in collaboration with Matt Olian and Grateful Glass. That’s how the pro’s do it!