Branding Photography for Dark Luxury

Project:  Branding, Photography
Client: Dark Luxury, DarkLuxury.com, Travis Klein
Location: Oakland, CA, Atlantic City, NJ
Tools: Photoshop, Camera (Nikon D90 with 50mm), Lightng Equipment, Craigslist
Backstory: Dark Luxury is an up and coming powerhouse brand in the online jewelry industry. Focusing on a niche market of creative types, musicians, athletes, motorcycle riders, and nightlife enthusiasts mixed with tattoo culture. Their slogan is “Accessorize your Ink” and they needed some branding photos to communicate this. The product line includes 10+ Tungsten rings that are ready to rock. Hard.

We placed an ad on craigslist for models with hand tattoos. We got a decent response and ended up scheduling a guy named Corbin Swaim. He was perfect! We vibed well and went through several different pre conceived shots, from the guitar, to the bottle of whiskey, to the giant hand gun (which is actually a replica of the Samaritan gun from the movie “Hellboy”), to the Moog synthesizer, up to the handcuffs. We crushed this shoot. You can check out the entire shoot here in a flickr set.

Looking forward to shooting again for the brand. More branding and some product photography to come. Styled and photographed in collaboration with Travis Klein and Dark Luxury by DoggHouse Productions. That’s how the pro’s do it!